The Impulse brand strategy session get’s to the very core of your business in ways that you may not have investigated before!
The brand strategy session is a fundamental element in moving your business forward and involves breaking down into detail some of the following elements;
- Define who you are as a company, who your stakeholders are and how you want to be perceived by each of them
- Who needs to know about you and why should they care when they do find out about you?
- What will you do that makes everyone who comes in contact with your business feel like they are important?
- Profiling your ideal clients and identify your key internal and external values
- Look at the SWOT analysis of your competitors to maximise opportunities, emulate their strengths, exploit their weaknesses and foresee potential threats
- Investigate what your customers will want to see, hear and feel from you in order to buy into your ‘brand’