Brand Identity

New Company, New Product

• I’m starting a new business
• I need a business card and website design
• We’ve got a new product. It needs a name & logo design
• We need a campaign that has its own identity
• We need to launch a world class brand
• I want to make more money from my existing brand

Revitalise your Brand Identity

• We are a great company but our image looks dated
• Our corporate identity doesn’t work very well on the web
• Our identity does not position us above our competitors
• Our brand is all over the place and inconsistent
• I’m embarrassed when I hand out my business card

Name Change

• Our name no longer fits who we are or our industry
• We need to change our name and revise our materials
• Our name has negative connotations
• Our name misleads our customers
• People are not responding to our identity
• Another company has a similar name

Create an Integrated System

• We do not present a consistent face across our sites
• We lack visual consistency
• Our packaging is not distinctive
• Literature looks like it comes from different places
• We need to communicate that we are one company
• Each division has a different marketing theme

Reposition your Brand

• We want to reposition and renew the corporate brand
• We’re no longer in the business we were in originally
• We need to communicate who we are more clearly
• We need help to enter new markets
• Our company is not perceived how we want to be seen
• We want to appeal to new and affluent markets

When Companies Merge

• We need a new name
• Need a brand strategy to reflect who we now are
• Send a clear message that this is an equal merger
• Build on brand equity of the merging companies
• Send a strong signal that we are the industry leader
• Fold the aquisitions brand into our own brand