Why invest in a logo from a graphic designer?

Why invest in a logo from a graphic designer?

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The value a good logo adds to your brand cannot be understated. If you get your logo wrong, there’s every chance your business will suffer as a result. In fact, 60% of consumers admit to avoiding brands if they deem their logos to be unappealing or ugly – even if the company has received positive reviews from customers.

So, you might be wondering how you can create an effective logo for your brand. You could contact graphic designers and recruit them professionally, or you could do it yourself. Which is better? We say hiring a logo designer is the best option, but why should you invest in such a service?

Hiring A Professional Graphic Designer To Create A Business Logo

The rise of services like Canva and Fiverr mean almost anyone can create their own logo or source a generic one online for a very low fee. This might sound appealing to a small business looking to minimise its overheads, but it’s actually a bad idea that can be detrimental to your brand overall.

The main issue is that your logo needs to be unique to your business to build up your identity and reputation, but if you use a site like Fiverr, there’s every chance another brand may use a very similar – if not the same – style logo as you. This can lead to confusion and could ultimately have an impact on revenue.

When you hire a professional who is skilled in graphic design, they will be familiar with design best practices (which you may not be if you’re doing it yourself), ensuring your logo is easy on the eye and feeds into design psychology. What’s more, the design will be unique and a direct reflection of your brand identity and values – an integral part of building trust and retaining customer loyalty.

So, what makes a good logo?

 

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What Makes A Good Logo?

Simple Design – Complex logos with intricate designs are difficult for consumers to remember, hence why some of the world’s biggest brands like Nike and Apple stick to minimalistic designs that easily imprint on people. In short, try and use a few key elements that make a big impact on customers.

Market Relevancy – Your logo needs to be relevant to your target market. For example, if your brand sells luxury goods, a cursive font that exudes elegance is key. Similarly, if your brand sells children’s products, you’ll want to incorporate bright colours. The same goes for symbols – if you sell burgers, use a burger that relates to your product rather than a completely irrelevant feature.

Make it Memorable – Your logo needs to be memorable, and a large part of that comes down to being unique. Professional graphic designers will create an original design for you, making it all the more important to hire one.

Timeless Design – You don’t want your logo to be outdated because changing your branding as an established brand is both costly and inconvenient. With this in mind, use tried and tested methods rather than jumping on present-day hypes that will eventually die down.

Versatility – The final aspect of good logo design is to ensure your logo is recognisable, legible, and uniform across multiple sizes and formats – from social media display pictures to email signatures and website headers.

A professional graphic designer will pull together all these elements, leaving you with a well-presented logo that will complement your brand and create the right first impression, making them well worth the investment.

To find out more about how Impulse can help you create the perfect logo for your business, get in touch on 01904 430 666 or head over to our contact page where you can complete our enquiry form.

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Our sincere condolences go out to The Royal Family on the death The Queen.

We are incredibly saddened to hear Her Majesty passed away earlier today. #ripqueenelizabeth #sadnewstoday #godsavethequeen
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Hi Everybody - Unfortunately, we've had to create a new Instagram Account so please can you share and follow. I'd also like to thank #instagramsupport for deleting our account and also their amazing support team for not helping us retrieve our account - Cheers guys! #cheersinstagram #rantover ...