Graphic Design Tips | Picking the right colours for your brand!

Graphic Design Tips | Picking the right colours for your brand!

Right colour for your brand

How To Choose The Best Colours For Your Brand

Choosing a suitable colour scheme is a necessary process if you want your brand to be successful. The fact is, colours play a vital role in how your business is perceived.

If you fail to select the right colour scheme, you may run into difficulties when connecting with customers. But get your graphic design right and you can use your identity as a form of competitive advantage.

Understand What Colours Mean & Colour Theory

Plenty of research has been done in the field of psychology to understand colour perception. Colours convey different meanings and can help you to connect with the right type of customer.

For instance, red is typically associated with danger or passion, blue demonstrates trustworthiness, and purple is known for its prestige and mystery. Multiple colours can also be used when developing a brand identity to communicate a particular message.

Identify Brand Essence

When developing a design, think about what your brand stands for and what message you want to get across. This is known as ‘brand essence’. Consider your business goals, your target market, and what the personality of your brand is.

If your business has an eco-friendly angle, you might consider using greens and browns to convey links to nature. Or if you want the personality of your business to be fun and lighthearted, you might consider using yellow and orange.

Competitor Colours

During your brand development, it is worth analysing competitors to determine the colour schemes they use. One thing you don’t want to do is choose a colour scheme too similar to a rival business.

So choose a brand identity that allows you to stand out from the crowd. Take a different approach but still keep in step with your brand values. This will enable you to carve out a niche within your industry.

 

Picking the right colour for your brand

 

Creating A Brand Colour Palette 

Once you have developed a clear idea of what your brand stands for, it is time to select a colour palette. This can include colour shades, hues, and tints. The idea of a brand colour palette is to clearly establish your core brand colours.

Having a well-defined colour palette that includes all your brand colour options enables your business to be consistent across its marketing communications. A colour palette generator can help you when choosing a brand colour scheme.

Hiring Graphic Designers

While there are many routes to choosing the perfect brand colour scheme, the best results often come by hiring someone proficient with graphic design. An experienced graphic designer can help you to choose a suitable brand identity to meet the requirements of your business goals.

Graphic designers can assist with choosing colours, designing a logo, selecting a typeface, creating a tone of voice, developing brand guidelines, and can help with all manner of visual marketing communications. Logo design, leaflets, posters, letterheads, and more are all possible with a professional graphic designer. If you would like to find out more about how we can help your business/brand, get in touch today on 01904 430 666 or head over to our contact page.

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Our sincere condolences go out to The Royal Family on the death The Queen.

We are incredibly saddened to hear Her Majesty passed away earlier today. #ripqueenelizabeth #sadnewstoday #godsavethequeen
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Hi Everybody - Unfortunately, we've had to create a new Instagram Account so please can you share and follow. I'd also like to thank #instagramsupport for deleting our account and also their amazing support team for not helping us retrieve our account - Cheers guys! #cheersinstagram #rantover ...