The importance of a well-built website

The importance of a well-built website

Well built website by Impulse

We probably don’t need to tell you how important it is to have a website and an established online presence for your business. It’s expected that by 2024, eCommerce will be responsible for over 21% of all global retail sales – with every year seeing more people reach for a laptop, phone, or mobile device to shop, browse, and discover businesses online.

The fact is websites are important and that makes website design integral to the success of your business.

Why A Good Website Is So Crucial To Businesses In 2022

A good website doesn’t just inform the potential customer of what you do, it inspires them, presents an easy-to-navigate user experience, and provides them with a solution that they didn’t necessarily know they needed.

The main challenge facing small businesses in 2022 is the rise in competition. The online market is saturated and without a good website, your business will simply get lost amongst the sea of competition – no matter how good your product or service may be.

Yes, you need a great product if you want to be successful. But until you have a great website to support it, it will be a real challenge for customers to find or engage with you, meaning your brand’s reach will be limited.

Benefits Of A Well-Built Website

When you take a step back and focus on website design from the user perspective, you should consider the motivation, journey, and end goal of your ideal customer. A well-built website is one where navigation is easy, trust is built, and the solution is clear. But what are the direct benefits to your business?

  1. Establish Trustworthiness – A well-built website establishes credibility and helps the customer build trust in your business. This leads to your business holding a good position in terms of the competition, making a good impression that customers will remember whenever they need your services or require your products.
  2. Increase Conversions – A great website design will put navigation front and centre, guiding the user on a journey through to purchasing without interruption or obstacles.
  3. Define Your Brand Voice – A well-designed website is integral for brand consistency and will help users to recognise your brand, products, and solutions. When you build your website around the colours and tones of your branding, you turn your website into an extension of your business rather than a separate entity. This also applies to social media and any other digital channels.

 

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Using Professional Website Developers

If the above benefits have made you sit up and consider the importance of website design, but you don’t know where to start, then this section is for you. Website design services allow you to outsource the creation of your website to an expert team of website developers, taking your vision and transforming it into a tangible and high-quality website.

At Impulse, our team of web developers has designed and built websites that help businesses across a variety of industries achieve their goals. However, you don’t have to take our word for it – take a look at some of our past work.

If you’re ready to outsource the design of your website and harness the power of a great online presence in 2022, get in touch with our team today on 01904 430 666 or head over to our contact page for more details.

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Our sincere condolences go out to The Royal Family on the death The Queen.

We are incredibly saddened to hear Her Majesty passed away earlier today. #ripqueenelizabeth #sadnewstoday #godsavethequeen
...

Hi Everybody - Unfortunately, we've had to create a new Instagram Account so please can you share and follow. I'd also like to thank #instagramsupport for deleting our account and also their amazing support team for not helping us retrieve our account - Cheers guys! #cheersinstagram #rantover ...