The most important reason is that it can help increase your sales. This means that when you need to increase your prices (because you are a small company, and there are only so many hours in the day) then your target audience will be accepting of your price increase. Think about it like this – if your company is built upon a solid brand base, you can build up to the next stage successfully without losing the trust of your customers.

Branding also encourages confidence and trust in your product/service – If you do experience a one-off issue with a product or service, your customers would be more likely to understand, if your brand ethos proves that you’ll do what it takes to resolve the problem. Branding also develops the uniqueness of your product.