At Impulse, we believe that a strong brand is more than just a logo—it’s the story, values, and personality that connect an organisation to its audience.

When Whitby School approached us to refresh their identity, we saw an opportunity to craft a brand that would not only look polished but also embody the school’s spirit of excellence and community.

Discovering Whitby’s Vision

Every successful brand project begins with listening. We started by engaging Whitby School’s leadership team through our brand discovery process, designed to uncover the school’s aspirations, values, and the emotions they wanted their identity to evoke. This step gave us clarity on what mattered most: a balance between academic prestige and a welcoming, community-driven ethos.

The insights gathered here became the foundation for everything that followed. We weren’t just designing visuals—we were shaping a narrative that reflected Whitby’s role as a place of growth, learning, and belonging.

Concept Development: Exploring Creative Directions

With a clear vision in hand, our design team began sketching out multiple brand concepts. Each option highlighted different facets of Whitby School—from its heritage and location to its forward-looking educational mission.

This stage was highly collaborative. We worked closely with the school to refine ideas, gather feedback, and ensure that every iteration felt authentic. By narrowing down the concepts step by step, we moved toward a design that captured Whitby’s unique identity while remaining versatile enough for use across digital and print platforms.

The chosen logo was more than a symbol—it became a visual anchor for Whitby School’s brand. Elegant yet approachable, it reflects both professionalism and warmth, aligning perfectly with the school’s values.

To ensure consistency, we created a comprehensive brand guideline covering logo usage, colour palettes, typography, and imagery. This toolkit empowers Whitby School to maintain a cohesive identity across all communications, whether it’s a website, brochure, or social media post.

We’re proud to have partnered with Whitby School on this transformation and excited to see how their refreshed brand supports their journey in the years ahead.

About Us

At Impulse, we specialise in creating bespoke websites that help brands elevate their online presence. From concept to launch, we’re dedicated to delivering digital experiences that resonate with audiences and drive business success.

We have a range of projects similar scattered throughout our news and portfolio. To find out more about this service and others alike, give us a call on 01904 430 666 to discuss your needs, or get in touch with us via the contact page.