In today’s digital-first world, your Google Business Profile is one of the most powerful tools for getting found online—especially by local customers.

Whether you’re a café, a creative studio, or a construction firm, this free tool helps you show up in search results, share key business info, and build trust with your audience.

Here’s why it matters—and how to make the most of it.

Guided setup: Profile strength makes it easy

Google makes it incredibly simple to set up and optimise your profile. As you fill in details—like your business hours, location, website, and services—Google shows your profile strength, guiding you step-by-step to completion. This visual progress bar helps ensure you don’t miss anything important and encourages you to keep improving your listing.

Benefits of a fully optimised profile

A well-maintained Google Business Profile can:

• Boost your visibility in local search results and Google Maps
• Provide instant access to your contact info, opening hours, and website
• Build credibility through reviews, photos, and consistent updates
• Drive traffic to your website and physical location

Reviews: Engage and build trust

The review section is more than just feedback—it’s a public conversation. Responding to reviews, both positive and negative, shows that you care and are active. It builds trust and encourages others to leave their own feedback. Google also factors review activity into your search ranking, so staying engaged pays off. Impulse has had over 50 5-star reviews, and it’s made a massive difference to the number of enquiries we have had.

Photos & Videos: Show, don’t just tell

Visual content is key. Uploading high-quality photos and videos of your space, products, team, or services helps potential customers get a feel for your business. It makes your listing more engaging and increases the likelihood of clicks and visits.

Products, services & categories: Be specific

Google lets you list your products and services, and assign your business to relevant categories. This helps you show up in the right searches and gives users a clear idea of what you offer. Be detailed—include pricing, descriptions, and images where possible.

Google updates: Your mini blog

The Updates section acts like a running blog or news feed. You can post about new products, events, offers, or behind-the-scenes stories. These updates appear directly in your profile and can help keep your audience informed and engaged.

Local SEO: Combine with website & blog strategy

Visual content is key. Uploading high-quality photos and videos of your space, products, team, or services helps potential customers get a feel for your business. It makes your listing more engaging and increases the likelihood of clicks and visits.

How Impulse can help you brand it all

At Impulse, we don’t just build websites—we build cohesive brand ecosystems. We can help you:

• Design and optimise your Google Business Profile
• Create branded visuals for your photos, videos, and updates
• Ensure your profile matches your website and social media style
• Develop a content strategy that ties everything together

When someone searches for your business, a consistent and professional look across all platforms reinforces your credibility and brand identity. It’s not just about being found—it’s about being remembered.

Choose Impulse today!

Ready to elevate your online presence? Give us a call on 01904 430 666 or reach out via our contact page. Let’s make your brand unforgettable.