Why cheap make-do brands don’t work!

Why cheap make-do brands don’t work!

Your design agency

It may be tempting to ask yourself the reason you should pay so much for a brand, when you can get the one that looks just like it at cheaper fee. It is obvious that you get what you pay for. If all you want is just any old brand that will not take you far, cheap made-to-do brands will do just that for you. This article tries to explain reasons why cheap made-to-do brands do not work.

Cheap made-to-do brands create poor customer awareness. It is a well-established fact that a quality brand appreciates high level of customer recognition and receive enhanced patronage from customers.  Cheap branding designs quickly slip away from memory. This does not place your company on better terrain in todays competitive market; before you know it, your products or services might become obsolete.

Moreover, you need to know that cheap made-to-do brands limit company expansion. New products receive approval in market on the potency of their branding. A weak branding design that does not make much meaning on the minds of your customers cannot empower your new products to command high market share. This scenario can adversely affect the expansion of your company.

In addition, a poor brand reduces customer loyalty. It weakens customer loyalty to your product and diminishes repeat business.  Coca Cola sometimes fails the taste test, Microsoft never has the finest operating system, but their strong brands give them loyalties that make their companies household names.  Loyalty is very important in promoting the image of your company as it helps customer to have mental shortcut of your during purchase selection.  Weak brands do not receive adequate mental short cut when consumers are making their choice and hence, enjoy little repeat buying as a result.

Finally, weak brands also minimize brand equity.  The additional pounds that customers are ready to spend to buy coca cola rather other soda is an illustration of brand equity.  Brands are very important to companies because they are dear customers. People can pay more for a product with strong brand than a weak one. Brands like Nike and Apple influence their brand equity to command high premiums. Cheap made-to-do brands lack equity and as result, present no added – value on a business. Companies with cheap brand equity also stands to forfeit prolonged success because customers tend to have shallow emotional attachments to their products or services.

If you want your company to have a positive brand and image, call 01904 430 666 or get in touch with us via the contact form below.

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Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
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Big thanks, for all the thanks! Over the last 5 years, we have had 45 - 5 star reviews! Sure we have problem projects but it's the way you deal with them that matters. It's all about the people. We give the same level of service in York, Leeds, London or LA from local joiners to multinationals. We feel the range and variety of companies that have left reviews backs this up. ...

Massive congratulations to Stephensons Estate Agents who are celebrating the 150th anniversary. Thanks for choosing Impulse to deliver the new website. Take a look at the site and the fantastic properties they have to offer here. www.stephensons4property.co.uk

@stephensons1871 #websitedesign #websitedevelopment #bespokedesign #northyorkshire
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Big thanks to the guy's at the TECHNICOLOUR GIN CO for letting us help with the concepts for the new small-batch bespoke gin range. Read our blog post here. www.weareimpulse.com/thirsty-work-with-the-technicolour-gin-co

#packagingdesign #graphicdesign #yorkbusinesses #brandingdesign
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Great working with Lindum Packaging on the new website design and product finder tool. Thanks to Emily and Luella for making it such a painless process. ...

We have donated our old tablet devices to students at Tong Leadership Academy so that pupils can benefit from them. If your company has any old devices laying around the office like we always seem to, then why not donate them. They will have far more value to the pupils than they will on the second-hand market.

#bettertogivethanreceive #donatetech #tongleadershipacademy
...

Hosting packages from Impulse.
Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
...

Big thanks, for all the thanks! Over the last 5 years, we have had 45 - 5 star reviews! Sure we have problem projects but it's the way you deal with them that matters. It's all about the people. We give the same level of service in York, Leeds, London or LA from local joiners to multinationals. We feel the range and variety of companies that have left reviews backs this up. ...

Massive congratulations to Stephensons Estate Agents who are celebrating the 150th anniversary. Thanks for choosing Impulse to deliver the new website. Take a look at the site and the fantastic properties they have to offer here. www.stephensons4property.co.uk

@stephensons1871 #websitedesign #websitedevelopment #bespokedesign #northyorkshire
...

Big thanks to the guy's at the TECHNICOLOUR GIN CO for letting us help with the concepts for the new small-batch bespoke gin range. Read our blog post here. www.weareimpulse.com/thirsty-work-with-the-technicolour-gin-co

#packagingdesign #graphicdesign #yorkbusinesses #brandingdesign
...

Great working with Lindum Packaging on the new website design and product finder tool. Thanks to Emily and Luella for making it such a painless process. ...

We have donated our old tablet devices to students at Tong Leadership Academy so that pupils can benefit from them. If your company has any old devices laying around the office like we always seem to, then why not donate them. They will have far more value to the pupils than they will on the second-hand market.

#bettertogivethanreceive #donatetech #tongleadershipacademy
...