Web Design for Your Blog – is WordPress the Answer?

Web Design for Your Blog – is WordPress the Answer?

Wordpress-min

Impulse web design and SEO experts are adamant:  Every business needs a blog. A blog builds a brand by using language that is unique to your organisation, by spurring conversation about your brand with dialogue, by increasing your business’s chances of appearing high in search results (through the use of keywords and keyword phrases), and by creating links to your company’s main website (because links also increase your pages’ chances of being indexed, with precedence, by search engines).

Once you decide on the flavour of the blog and the issues that will exist at its core, web design questions will naturally arise. How will you incorporate your brand’s colours, logo, tagline, and other elements into your blog’s web design in a way that is unique to the blog yet unified with your website’s design? Will you design and manage the blog on your own or will you hire a web design company and/or a blog content manager? What blogging platform best suits your level of expertise? And more specifically, will you use WordPress? Impulse recognise a number of points in regard to WordPress, a popular blogging platform, and here are a few that might be of interest you:

  • WordPress is relatively simple to use, meaning that if you’re willing to invest the time in researching keywords, writing content, responding to comments, and managing links, nearly anyone can use it.
  • There is no programming knowledge required when using WordPress.
  • WordPress supplies its users with SEO packages that make it easy to optimise each post for search engines.
  • WordPress provides a menu of plug-ins so that you can customise your blog; however, these plug-ins are available to all WordPress users, meaning that your pages may not be as unique as you had hoped.
  • Content organisation is simple with WordPress, due in part to the available use of subpages and a comprehensive dashboard.
  • Because the operation of WordPress is widely used, any content writer(s) you hire will most likely be familiar with the process for uploading posts.
  • WordPress isn’t the best platform for the support of ecommerce needs; however, if your blog is linked to your business’s main website, you can direct traffic from the blog to the website, where your shopping cart will be ready and waiting to be filled.
  • WordPress’s layout choices are easy to incorporate, but are not specific to your brand, making it difficult to build your brand with its web design; nevertheless, web design experts commonly use its customisable features to incorporate brand identity and to integrate it into your main website.
  • Search engines have a special relationship with WordPress, meaning that by using this blogging platform, you will increase your chances of ranking well in search results.
  • Only by paying a fee will you be permitted to place advertisements on your WordPress blog.

Impulse are happy to chat about how we can help you build your own blog with branded web design. Simply call 01904 430 666 or get it touch via the contact us page.

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#bettertogivethanreceive #donatetech #tongleadershipacademy
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Hosting packages from Impulse.
Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
...

Big thanks, for all the thanks! Over the last 5 years, we have had 45 - 5 star reviews! Sure we have problem projects but it's the way you deal with them that matters. It's all about the people. We give the same level of service in York, Leeds, London or LA from local joiners to multinationals. We feel the range and variety of companies that have left reviews backs this up. ...

Massive congratulations to Stephensons Estate Agents who are celebrating the 150th anniversary. Thanks for choosing Impulse to deliver the new website. Take a look at the site and the fantastic properties they have to offer here. www.stephensons4property.co.uk

@stephensons1871 #websitedesign #websitedevelopment #bespokedesign #northyorkshire
...

Big thanks to the guy's at the TECHNICOLOUR GIN CO for letting us help with the concepts for the new small-batch bespoke gin range. Read our blog post here. www.weareimpulse.com/thirsty-work-with-the-technicolour-gin-co

#packagingdesign #graphicdesign #yorkbusinesses #brandingdesign
...

Great working with Lindum Packaging on the new website design and product finder tool. Thanks to Emily and Luella for making it such a painless process. ...

We have donated our old tablet devices to students at Tong Leadership Academy so that pupils can benefit from them. If your company has any old devices laying around the office like we always seem to, then why not donate them. They will have far more value to the pupils than they will on the second-hand market.

#bettertogivethanreceive #donatetech #tongleadershipacademy
...