If you are thinking of getting a logo designed, then there are several options open to you, however, some of them should be avoided at all costs. This article will explain some of the reasons that you need to avoid cheap logo designs.

It can be tempting to save money by getting someone to create a design at the cheapest possible price, but there is one big flaw with this idea: a lot of the people offering extra cheap logo creation aren’t actually designers. Many of them use a logo generator software, and while this might be enough if you want something really simple, it just won’t look great. You need to consider that the logo is going to be on display on your website, your business cards, your invoices and maybe even your company vehicle; for this reason, you want a logo that looks great and not one that just looks good enough.

Another problem with buying cheap logo design is the creators often don’t understand everything that is involved in creating a great logo. They have little idea of the intricacies involved and what a difference that they can make to the final design.

Often, cheap logo design  will be done within a tight time frame, which means there isn’t enough opportunity to consider what the client really needs and what the logo represents; this can’t be achieved within a couple of days or even a few hours, and logo design is not something that you want rushed either. Let the professionals take their time to deliver a logo that says what your company needs it to say.

Anyone considering buying a cheap logo also needs to be careful that it is actually original. While many online sellers will produce a 100% original logo, a minority of them are inclined to take shortcuts. The last thing that any serious business wants to do is to purchase a logo only to find it isn’t theirs to use. The problem with not knowing the seller, is you don’t know where the logo has come from, and no business wants to face legal penalties for copyright theft.

If you are considering paying for cheap logo design, the other issue you need to be aware of is that it might not be unique enough, especially if it has been generated from “drag and drop” software. A great logo is all about making your business stand out from the crowd and creating a memorable image that people can recognize – you don’t want a generic design that can be found elsewhere.

To get advice on professional logo design, call our design agency in York on 01904 430 666 or get in touch with us via the contact form below.