Being creatives ourselves we’re always interested in new products that help us be more creative, and the new Ikea eco friendly camera takes things to a new level. Possibly one of the coolest little toys we’ve seen in a while. A cardboard digital camera with built in USB to download all your images straight to your computer. It only holds around 40 images at a time, but the innovative and fun design definitely trumps the small downside.

And if the camera wasn’t cool enough, the ad made to promote it sure is. It’s a really cool marketing idea for the company and a really good way of thinking out of the box in this extremely competitive marketing world.