By far, the most worthwhile investment you can make in your business right now is to focus on your website strategy.
As you may have heard us say before…
You wouldn’t build a house without first planning where everything will go, drawing up your plans and laying down the foundations.
Building your business and your website really is no different and this is where your website strategy comes in.
During your website strategy session, you will be taken through the most important and relevant stages of creating the most productive and professional website to grow your business. This session will contain some of the following questions, so it is important you have an answer to them or can at least think about your answer to them before your strategy session…
- Who is an ideal customer for you?
- Who needs to search for your products and services?
- What key services do you offer now?
- What other services will you offer as you grow?
- Why they are important to your prospects?
- What are the benefits of working with you?
- What do you want your website to achieve?
- Do you already have a content strategy?
- What other marketing activities are you planning, if any, to acquire more customers?
- Do you have a plan for future growth?
The skill here is to understand your direction completely. This enables us to deliver exactly what you want from your investment and gives you a plan you can stick to as you grow. By marrying up our understanding of your business with your goals and plans for growth, your website has the best chance possible to bring you more business, faster.