RSS Feed in Web Design

RSS Feed in Web Design

RSS-min

When Impulse works with clients on their web design, the subject of RSS feeds often comes up. Clientele want to know: should they provide feeds from their own sites? Should they include feeds from other sites on their own?

In this, the information age, it seems that the more up-to-date information you can provide, the better you’ll fare; however, as with any web development decision, a bit of education is necessary in order to decide if a feature might be right for your application.

So, here we go.

RSS, originally indicative of “RDF Site Summary,” but now commonly known as “Really Simply Syndication,” provides participants with immediate links to fresh new content like blogs and other newly uploaded audio and video.

Providing an RSS feed for your clients, fans, and readers will automatically promote your newest offerings, saving you promotion time. It also saves your subscribers time. Each reader can scan headlines and follow only the links that appeal to them (which, with clever headline and content writing, will be many of them). Subscribers won’t have to suffer through spam with RSS – it will only contain feeds to which they’ve subscribed.

When consumers see the RSS icon in your web design, most will recognise it – and those interested in what you have to offer will be more likely to subscribe than if you’re using a less-recognisable application. This trusted reputation is bolstered by the fact that, at any time, people can unsubscribe from any feed, making the decision to sign on risk-free.

As any internet marketing professional will tell you, the more channels you use, the greater your brand visibility will be. RSS is yet another one of those available channels.

When you provide the option to subscribe to your RSS feed in your web design, you ensure that your readers are notified immediately after all content is uploaded, giving time-sensitive material the attention it deserves.

As you may know, Google looks at the number of links to your website when determining placement in search results. An RSS feed builds this number, with every syndication location acting as a backlink.

Of course, as with any web application, there are disadvantages. Firstly, an RSS feed will not provide the kind of analytics that some webmasters expect from an application designed to increase website traffic. Numbers of subscribers, cancellations, reasons for cancellations, and site visits are not provided. Furthermore, readers of feeds will be hard-pressed to determine just where the information is coming from (unless they click on the link to see the entire piece), because URLs are not displayed. Some web hosting services don’t support RSS; however, if you have your web design built from scratch by a company like Impulse, you’ll have no worries.

RSS isn’t meant to stand alone. It is a supplement, an additional channel with which to gain exposure and increase traffic. To learn more about RSS, web design York, and web development York, phone us on 01904 430 666 or get in touch with us via the contact form below.

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Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
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We have donated our old tablet devices to students at Tong Leadership Academy so that pupils can benefit from them. If your company has any old devices laying around the office like we always seem to, then why not donate them. They will have far more value to the pupils than they will on the second-hand market.

#bettertogivethanreceive #donatetech #tongleadershipacademy
...

Hosting packages from Impulse.
Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
...

Big thanks, for all the thanks! Over the last 5 years, we have had 45 - 5 star reviews! Sure we have problem projects but it's the way you deal with them that matters. It's all about the people. We give the same level of service in York, Leeds, London or LA from local joiners to multinationals. We feel the range and variety of companies that have left reviews backs this up. ...

Massive congratulations to Stephensons Estate Agents who are celebrating the 150th anniversary. Thanks for choosing Impulse to deliver the new website. Take a look at the site and the fantastic properties they have to offer here. www.stephensons4property.co.uk

@stephensons1871 #websitedesign #websitedevelopment #bespokedesign #northyorkshire
...

Big thanks to the guy's at the TECHNICOLOUR GIN CO for letting us help with the concepts for the new small-batch bespoke gin range. Read our blog post here. www.weareimpulse.com/thirsty-work-with-the-technicolour-gin-co

#packagingdesign #graphicdesign #yorkbusinesses #brandingdesign
...

Great working with Lindum Packaging on the new website design and product finder tool. Thanks to Emily and Luella for making it such a painless process. ...

We have donated our old tablet devices to students at Tong Leadership Academy so that pupils can benefit from them. If your company has any old devices laying around the office like we always seem to, then why not donate them. They will have far more value to the pupils than they will on the second-hand market.

#bettertogivethanreceive #donatetech #tongleadershipacademy
...