Importance of Positioning in Website Design – Part 1

Importance of Positioning in Website Design – Part 1

Importance 1 2-min

Good website design combines a number of principles that make up a perfectly constructed page which is engaging and easy to follow. The purpose of every page is to transfer information that is relevant to the page that your visitor selected, is easy to read and encourages the reader to link to more pages of even more relevance to their needs that follow the same theme. It is important to cover the most important information on your page within the space “above the fold”, a term we refer to as the area of the screen visible to you without scrolling down the page.

The home page is, of course, the most important as it is the most visited page in your website design. Each page leads your reader around the screen to key areas of importance via a combination of visual and textual elements that convey the right messages. How much visual and textual weight balanced with good white space is down to your website design York specialist to determine based on the information you are engaging the reader with. This is priority of positioning, sometimes referred to as precedence.

Your eye naturally reads left to right, top to bottom of a website design page. A simple example of priority of positioning is that in most sites the first thing you see is the logo. Brand is important as well as the name of the company and your phone number so this is good positioning. Thereafter the positioning of key messages follows accordingly in order of importance so that following items are in their correct places. Click here to find out more about priority of positioning in good website design.

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Hosting packages from Impulse.
Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
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Big thanks, for all the thanks! Over the last 5 years, we have had 45 - 5 star reviews! Sure we have problem projects but it's the way you deal with them that matters. It's all about the people. We give the same level of service in York, Leeds, London or LA from local joiners to multinationals. We feel the range and variety of companies that have left reviews backs this up. ...

Massive congratulations to Stephensons Estate Agents who are celebrating the 150th anniversary. Thanks for choosing Impulse to deliver the new website. Take a look at the site and the fantastic properties they have to offer here. www.stephensons4property.co.uk

@stephensons1871 #websitedesign #websitedevelopment #bespokedesign #northyorkshire
...

Big thanks to the guy's at the TECHNICOLOUR GIN CO for letting us help with the concepts for the new small-batch bespoke gin range. Read our blog post here. www.weareimpulse.com/thirsty-work-with-the-technicolour-gin-co

#packagingdesign #graphicdesign #yorkbusinesses #brandingdesign
...

Great working with Lindum Packaging on the new website design and product finder tool. Thanks to Emily and Luella for making it such a painless process. ...

We have donated our old tablet devices to students at Tong Leadership Academy so that pupils can benefit from them. If your company has any old devices laying around the office like we always seem to, then why not donate them. They will have far more value to the pupils than they will on the second-hand market.

#bettertogivethanreceive #donatetech #tongleadershipacademy
...

Hosting packages from Impulse.
Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
...

Big thanks, for all the thanks! Over the last 5 years, we have had 45 - 5 star reviews! Sure we have problem projects but it's the way you deal with them that matters. It's all about the people. We give the same level of service in York, Leeds, London or LA from local joiners to multinationals. We feel the range and variety of companies that have left reviews backs this up. ...

Massive congratulations to Stephensons Estate Agents who are celebrating the 150th anniversary. Thanks for choosing Impulse to deliver the new website. Take a look at the site and the fantastic properties they have to offer here. www.stephensons4property.co.uk

@stephensons1871 #websitedesign #websitedevelopment #bespokedesign #northyorkshire
...

Big thanks to the guy's at the TECHNICOLOUR GIN CO for letting us help with the concepts for the new small-batch bespoke gin range. Read our blog post here. www.weareimpulse.com/thirsty-work-with-the-technicolour-gin-co

#packagingdesign #graphicdesign #yorkbusinesses #brandingdesign
...

Great working with Lindum Packaging on the new website design and product finder tool. Thanks to Emily and Luella for making it such a painless process. ...

We have donated our old tablet devices to students at Tong Leadership Academy so that pupils can benefit from them. If your company has any old devices laying around the office like we always seem to, then why not donate them. They will have far more value to the pupils than they will on the second-hand market.

#bettertogivethanreceive #donatetech #tongleadershipacademy
...