About the project
Russell’s have been serving and supporting farmers and agricultural communities throughout Yorkshire and many other parts of the UK for more than 100 years.
In 1921 Russells became a private limited company and for the next 65 years manufactured, marketed and sold an impressive array of farm machinery alongside many other renowned multinational manufacturers tractors and harvesters.
The newly launched ecommerce platform has been meticulously designed by Impulse, encompassing an intuitive interface, efficient navigation, and a robust filtering features to ensure a sleek and user-friendly shopping environment. Russells can now efficiently manage inventory and stock, process orders, and deliver exceptional customer service whilst reaching a wider audience and driving sales.