Mobile and Tablet web browsing is increasing on a daily basis. Around 35% of people browsing the web are doing so on mobile devices and it’s estimated this number will be closer to 50% by the end of the year, and why not! It’s more convenient than a desktop, much quicker to use and lets you browse on the move. But does this mean you should invest in a mobile website for your business.

Although the percentages are looking to be in mobiles favour, it doesn’t mean this number of people are browsing your website on mobile devices. The amount could be much smaller or considerably larger, it all depends on your industry. Google offers an analytics application allowing you to track statistics about your website, including who is on a mobile, so you can see how the stats work for your business. But what can a mobile website offer you your desktop doesn’t?

Lets first begin by understanding mobile website? These can take many different forms. From a slight alteration of your desktop website to morphing into a completely responsive and interactive website accessible differently across all devices. No matter the route taken, the aim is always the same. They provide the information your website does, but in a more approachable format.

If you’re running an e-commerce platform, you could be missing out on sales or if you provide a service, you could be missing out on enquiries, simply because desktop websites on mobile can be tough to function, hard to understand and cause people to leave your site and find your competition.