Is AI-Generated content bad for SEO?

Is AI-Generated content bad for SEO?

AI for SEO

Should small businesses use AI-Generated content for website development? Weighing the performance impact

In today’s digital marketing landscape, having a well-developed website is essential for small businesses of all sizes. A website ensures your SEO is up to scratch, can help your business to reach new customers, promote products or services, and build a brand.

One of the most important aspects of website development is content creation. Content is what attracts visitors to a website, keeps them engaged, and encourages them to take action. However, creating high-quality content can be time-consuming and expensive for your business.

In recent years, AI-generated content has become a popular option for small businesses that are looking to save time and money on content creation. AI-generated content is created using artificial intelligence technology, which can automatically generate text, images, and videos in just a matter of seconds.

Understanding AI-Generated content & its potential drawbacks

AI-generated content can offer a number of benefits for small businesses, including:

  • Speed – AI-generated content can be created much faster than human-written content.
  • Cost-effectiveness – AI-generated content is typically much less expensive than human-written content.
  • Scalability – AI-generated content can be scaled up or down as needed.

However, there are also some potential drawbacks associated with AI-generated content to bear in mind, including:

  • Lack of originality – AI-generated content can often be unoriginal and repetitive.
  • Poor quality – AI-generated content can sometimes be of poor quality and may be factually incorrect.
  • Limited customisation – AI-generated content is often limited in its customisation capabilities.



Alternative content creation strategies for small businesses

There are a number of alternative content creation strategies that small businesses can consider, such as manual content creation, content curation and co-creation. Each of these strategies has its own advantages and disadvantages: 

Manual content creation is the traditional method of content creation, where a human writer creates the content from scratch. This form of content creation is the most time-consuming and expensive, but it can also produce the highest quality content.

Content curation involves collecting and resurfacing existing content from other sources. It is the fastest and cheapest option, but it can be difficult to find high-quality content to curate.

Co-creation involves working with other businesses or individuals to create content. It can be a good way to save time and money, but it can also be difficult to find partners who are willing to collaborate.

Evaluating the performance impact of AI-Generated content on websites

The performance impact of AI-generated content on websites can vary depending on a number of factors, such as the quality of the content, the target audience, and the search engine algorithms. However, in general, AI-generated content that is of poor quality or that is not relevant to the target audience can have a negative impact on website performance. Your content can then be penalised by search engines, which can lead to lower organic search rankings.

Search engines assess website content quality in a number of ways. The content should be relevant to the keywords that users are searching for. It should also always be easy to read and understand, with attention being paid to user experience. Finally, the content should be obviously original and not plagiarised (which it usually is).

Forward thinking SEO for your business

AI-generated content can be a valuable tool for small businesses, but it is important to use it wisely as part of your digital marketing plan. When used correctly, AI-generated content can help to save time and money, and it can improve website performance. However, when used incorrectly, AI-generated content can have a negative impact on website performance.

Impulse are search engine optimisation specialists and can help drive your business towards success. Our services will help improve your visibility, drive traffic to your website and increase your leads.

Contact Impulse today to find out more about our SEO services.