Responsive web design (RWD) is aimed at developing websites for the prime purpose of user friendly interface. It helps to regulate a platform of websites that can be easily viewed on any device with any kind of resolution adaptation of the screen. Technical gadgets have different screen resolutions so websites need to adapt accordingly, this is exactly when responsive website design comes in. The content and images of the website need to be flexible enough to transfer from one version to another. The revolution of computers, tablets and smart phones each has a new dimension to it so each website needs to ensure that it is in accordance with their pixels and construction. The features of a website are very important to determine the success of your website and RWD helps with it.

People have various devices in their reach and they open up websites regularly but they don’t really want to pinch the screen, zoom in and out again and again just to set the view. Users have to fill in forms and sign up at different places but if they don’t get the appropriate version they get frustrated and switch to other websites. This way the diversion rate is increased. People do not prefer to switch to other sites to continue their work. You get a clear picture of how consumers take your website. If it is interactive enough without any hassles attached to it.

Automatic adjustment of content is highly appreciated by user because then they don’t have to continually click on options that take you from one website to another. If you have two separate websites then it will be difficult for you and your technical team members to manage the SEO websites. It will be too much work and planning. Customers will be happy to have everything at a single space. This is also a cost effective strategy. If your website is based on an online business than you need this feature to optimise the viewing ability for every gadget? This will increase sales immediately as people will visit your website often.

Google itself prefers websites developed with the help of RWD as they become much more popular on the search engines. People have these websites popping up on results frequently than other. Your website needs to stay visible and to have higher rankings among search engines. This gives a comparative advantage to your web design. Multiple versions of websites often have to be tracked with their links to be worked on but with RWD this will never be the case. Monitoring and analyzing performance will be quicker and easier. This design saves up a lot of time as creating a lot of websites might take longer than anticipated.

The trend of using RWD is increasing because of its importance and benefits. People are demanding for this change as it makes their lives easier. So, why stay back? You should take the opportunity at hand and use responsive web design to progress in this field.