Without branding, a company is unable to identify what makes it different from every other company out there, and this is essential in the competitive business world where every business needs to have a clear identity.

For a new company, branding might seem like an expensive process, or it might not seem like a worthwhile investment, however, establishing the brand right from the start will enable the business to target its audience and enable them to market their product effectively.

What is a full branding package?
A branding package allows a company to give a consistent feel to all of its advertising and marketing materials such as logos and the website. It will help to create a stronger brand identity and make it easier for consumers and potential users of your product or service to identify it as your product.

Why choose a branding package?
A branding package is an affordable way of creating a brand identity, so it is suitable for smaller businesses or those just starting out, and with a small budget. There are several different packages available so there will be one suitable for every sized business.

What is included in a Branding Package?

• The components that are included will depend on the size of the package brought, but here are some of the marketing materials that are likely to be included.
• Logo – this is one of the most important parts of brand identity as a well-designed logo is essential to the marketing and targeting of your business.
• Business card – business cards are still one of the most cost effective ways of getting the message out about a business.
• Website – depending on the type of package that is purchased, the website will either be a basic design, or it can be completely customised.
• Letterheads – letterheads can further help with branding by continuing to get your logo and business name in front of customers.
• Promotional cards – these cards provide an additional way of getting the message out about your business.

Custom Packages
Custom packages are also available, so if your business is looking to present a cohesive message across all the company’s marketing materials, then speak to a design agency about your specific needs.

Impulse are a York-based branding agency. For further information about full branding packages in and around York call 01904 430 666 or get in touch with us via the contact form.