Colour combinations for Website Design

Colour combinations for Website Design

Colour Combo-min

If you’ve already chosen the colours you’ll use in your brand’s logo, you have a good idea of what colours you’ll want to use in your website design. The messages you send with your logo and with your website should be unified, per your brand communications strategy.

Now is a good time to preview the effects you can expect your colour choices to have on your website’s visitors…and decide if they are as you intend. It’s also a good time to choose the auxiliary colours that will complement your brand colours in your website design.

The number of possible colour combinations is too vast to cover completely here, but Impulse would like to present a few so that you may gain an understanding of just how important your choices are.

  • Orange and White or Black: Orange is symbolic of energy, vitality, fire, excitement, and warmth. Add white, which is indicative of purity, clarity, hygiene, honesty, and virginity, and the orange’s intensity is not only softened, but its fire is assumed to be intended for virtuous purposes. Add black to the orange, and that fire’s connotation takes a shadowy turn. White and black both make the orange “pop,” but the ways in which they accomplish it are highly dissimilar. Choosing white or choosing black to accompany orange tweaks the message – and the resulting messages are as different as dreamsicles (creamy, sweet treats) and Halloween (a holiday littered with zombies and pagan rituals).
  • Orange and Fuchsia or Green:  If you’re putting together an outfit for work, you might not choose this colour combination; however, if you’re putting one together for a rock concert, you might consider it. As you’ve learnt, orange is suggestive of energy and fire. On its own, it lends feelings of verve and dynamo. Add a colour like fuchsia, which is exotic, glamorous, exciting, and fun, and your website design will have more energy than a hyperactive hummingbird on caffeine. Complement the orange with green, and you’ll add notes of nature, growth, good luck, health, and nutrition. All of a sudden, the energy of the orange is not only contained and focussed, but it takes a juicy, organic turn.
  • Yellow and Black or Red:  Yellow is the happiest colour on earth. It conveys messages of optimism, confidence, approachability, and warmth. Add black to the yellow, and you’ll gift your website design with the most attention-getting combination on earth. The black couples the yellow’s optimism with strength, leadership, and sophistication – which sends a single message of positive, confident guidance. Throw out the black and inject red, and the new colour’s aggression, passion, courage, and excitement will meld with the cheerful yellow to communicate the most assertive type of enthusiasm.

Impulse always recommend employing the help of a professional website designer who understands the implications of colour. Choose the right combinations, and you’ll send messages more powerful than words can accomplish. To speak with our website design expert, simply call 01904 430 666 or get it touch via the contact us page.

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We loved working with Pairings Wine Bar on their new eCommerce website. Take a look at @pairingswinebar for great food and wine tasting experiences. Thanks to Nik at @canncreative for the introduction and great design.

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"I wanted to say thank you for all your time and input on my new website and blog. I was so impressed with the way you understood my brief and listened to what makes me me. The finished site is more than I hoped for, the feel and colours are spot on. My blogs now need to live up to the image you have created for me."

Thanks @beth_moulam

#websitedesign #websitedevelopment #bespokedesign #webdesign #websitelaunch #webdesigner
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Hosting packages from Impulse.
Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
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Big thanks, for all the thanks! Over the last 5 years, we have had 45 - 5 star reviews! Sure we have problem projects but it's the way you deal with them that matters. It's all about the people. We give the same level of service in York, Leeds, London or LA from local joiners to multinationals. We feel the range and variety of companies that have left reviews backs this up. ...

Massive congratulations to Stephensons Estate Agents who are celebrating the 150th anniversary. Thanks for choosing Impulse to deliver the new website. Take a look at the site and the fantastic properties they have to offer here. www.stephensons4property.co.uk

@stephensons1871 #websitedesign #websitedevelopment #bespokedesign #northyorkshire
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Big thanks to the guy's at the TECHNICOLOUR GIN CO for letting us help with the concepts for the new small-batch bespoke gin range. Read our blog post here. www.weareimpulse.com/thirsty-work-with-the-technicolour-gin-co

#packagingdesign #graphicdesign #yorkbusinesses #brandingdesign
...

We loved working with Pairings Wine Bar on their new eCommerce website. Take a look at @pairingswinebar for great food and wine tasting experiences. Thanks to Nik at @canncreative for the introduction and great design.

#websitedesign #webdesignyork #webdesign #websitelaunch #webdesigner #yorkfood #york
...

Read Our Latest Testimonial

"I wanted to say thank you for all your time and input on my new website and blog. I was so impressed with the way you understood my brief and listened to what makes me me. The finished site is more than I hoped for, the feel and colours are spot on. My blogs now need to live up to the image you have created for me."

Thanks @beth_moulam

#websitedesign #websitedevelopment #bespokedesign #webdesign #websitelaunch #webdesigner
...

Hosting packages from Impulse.
Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
...

Big thanks, for all the thanks! Over the last 5 years, we have had 45 - 5 star reviews! Sure we have problem projects but it's the way you deal with them that matters. It's all about the people. We give the same level of service in York, Leeds, London or LA from local joiners to multinationals. We feel the range and variety of companies that have left reviews backs this up. ...

Massive congratulations to Stephensons Estate Agents who are celebrating the 150th anniversary. Thanks for choosing Impulse to deliver the new website. Take a look at the site and the fantastic properties they have to offer here. www.stephensons4property.co.uk

@stephensons1871 #websitedesign #websitedevelopment #bespokedesign #northyorkshire
...

Big thanks to the guy's at the TECHNICOLOUR GIN CO for letting us help with the concepts for the new small-batch bespoke gin range. Read our blog post here. www.weareimpulse.com/thirsty-work-with-the-technicolour-gin-co

#packagingdesign #graphicdesign #yorkbusinesses #brandingdesign
...