Branding Design – Consistency, Consistency, Consistency!

Branding Design – Consistency, Consistency, Consistency!

Consistency, Consistency, Consistency!-min

Brand design and building has always been something that is incredibly important in business, but it can be argued that making that happen today is tougher than ever. It wasn’t so long ago that businesses would have a logo created and then set about the task of creating a brand that would stick with the buying public. That has become a little more difficult today, though, as business now takes place online as well as at the street level. With so many branches coming off of the brand tree, the most important part of the process becomes consistency.

It’s worth explaining once more that your business brand is more than just the logo that appears on all of your marketing materials. The brand of your business is built in the interaction that you have with your customers, which means that you have to treat every customer the same way if you are to maintain consistency in your brand. The way in which you talk to a customer face to face should be the same as how you talk to them when interacting online and on social media outlets. The medium may change, but the message must always remain the same.

This does not mean that you have to keep repeating the same message over and over again, as that can become incredibly dull. What is does mean is that as your business moves forward and grows, you need to continue delivering the same level of service to your customers as you have in the past. New marketing campaigns need to maintain the consistent voice that people have come to expect, lest they fear you are heading off in a different direction. The same rules apply in how you operate your business online and off.

What can sometimes happen is that a traditional bricks and mortar business will expand into the online world and put someone else in charge of that operation. If they are not up to speed with the company message, the lines that connect the two enterprises can become blurred, despite the fact that they are the same business. If you can remain consistent, you can build a level of trust with the consumer that will make your business stay relevant when the industry goes through dips. You can look at a company like Ford Motor Company as an example of that, as they have been able to remain strong as the auto industry took a hit during the most recent recession.

While we mentioned that your logo is only a small part of your brand building, it is still a very important one. The logo that you use for your offline marketing efforts should be exactly the same as what you use online. Any sort of deviation can lead to confusion for the consumer and will break that all important consistency that is required. A professional company that knows how to help you build your brand will be able to guide you through the potential land mines that can lay in way for your business as you build.

To create powerful branding for your business call 01904 430 666 or get it touch via the contact us page.

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Hosting packages from Impulse.
Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
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Big thanks, for all the thanks! Over the last 5 years, we have had 45 - 5 star reviews! Sure we have problem projects but it's the way you deal with them that matters. It's all about the people. We give the same level of service in York, Leeds, London or LA from local joiners to multinationals. We feel the range and variety of companies that have left reviews backs this up. ...

Massive congratulations to Stephensons Estate Agents who are celebrating the 150th anniversary. Thanks for choosing Impulse to deliver the new website. Take a look at the site and the fantastic properties they have to offer here. www.stephensons4property.co.uk

@stephensons1871 #websitedesign #websitedevelopment #bespokedesign #northyorkshire
...

Big thanks to the guy's at the TECHNICOLOUR GIN CO for letting us help with the concepts for the new small-batch bespoke gin range. Read our blog post here. www.weareimpulse.com/thirsty-work-with-the-technicolour-gin-co

#packagingdesign #graphicdesign #yorkbusinesses #brandingdesign
...

Great working with Lindum Packaging on the new website design and product finder tool. Thanks to Emily and Luella for making it such a painless process. ...

We have donated our old tablet devices to students at Tong Leadership Academy so that pupils can benefit from them. If your company has any old devices laying around the office like we always seem to, then why not donate them. They will have far more value to the pupils than they will on the second-hand market.

#bettertogivethanreceive #donatetech #tongleadershipacademy
...

Hosting packages from Impulse.
Did you know we offer stand-alone hosting? Yes, we make great looking brands and websites but if you have an existing site that you are happy with, we have a range of packages from stand-alone hosting to fully managed services to choose from. https://www.weareimpulse.com/services/hosting-maintenance-packages/
...

Big thanks, for all the thanks! Over the last 5 years, we have had 45 - 5 star reviews! Sure we have problem projects but it's the way you deal with them that matters. It's all about the people. We give the same level of service in York, Leeds, London or LA from local joiners to multinationals. We feel the range and variety of companies that have left reviews backs this up. ...

Massive congratulations to Stephensons Estate Agents who are celebrating the 150th anniversary. Thanks for choosing Impulse to deliver the new website. Take a look at the site and the fantastic properties they have to offer here. www.stephensons4property.co.uk

@stephensons1871 #websitedesign #websitedevelopment #bespokedesign #northyorkshire
...

Big thanks to the guy's at the TECHNICOLOUR GIN CO for letting us help with the concepts for the new small-batch bespoke gin range. Read our blog post here. www.weareimpulse.com/thirsty-work-with-the-technicolour-gin-co

#packagingdesign #graphicdesign #yorkbusinesses #brandingdesign
...

Great working with Lindum Packaging on the new website design and product finder tool. Thanks to Emily and Luella for making it such a painless process. ...

We have donated our old tablet devices to students at Tong Leadership Academy so that pupils can benefit from them. If your company has any old devices laying around the office like we always seem to, then why not donate them. They will have far more value to the pupils than they will on the second-hand market.

#bettertogivethanreceive #donatetech #tongleadershipacademy
...