Any businesses that want to succeed in the current market must pay care and attention to the way they address their branding design and company image, especially in highly competitive locations such as York and the surrounding areas.

Before planning your strategy for brand development, it is important to seek the advice of professionals in the field such as Impulse who are based in York, UK. They will be able to guide you through the whole process and enhance your knowledge and understanding of different components that contribute to creating a successful brand.

Understanding the differences between logo design, corporate identity and brand design

Many business owners and people embarking on an entrepreneurial journey often ask what the difference is between logos, brands and corporate identities. It is easy to assume that they are essentially the same thing, but in fact, they are the key ingredients of the overall image of your business.

The logo is your icon or perhaps, your symbol. It should always be easily recognisable and clearly associated with what potential clients and customers are to expect from your products and services. It is always useful that the logo is simple and clean cut so that whoever sees it will remember the image and therefore associate it with your business going forward.

The corporate identity is what holds all of the visual elements together and combined with the logo, creates your brand. Mix all of that with an emotional recipe, and the whole package delivers compelling motivation for your clients to build a long and trustful business relationship with you.

Finding a branding design specialist you can trust

As previously mentioned, the business market in York is extremely competitive so the importance of choosing the right branding design agency is paramount. There are many companies that may offer this service but one that truly delivers with a proven track record, is Impulse. With over 20 years of experience in delivering successful projects, including creative, branding, graphic and website design, they provide all of the services you need to grow your business quickly.

The portfolio includes many of the top brands, not only in York, but the rest of the UK, most of which were in their early stages when Impulse took on their projects and growth campaigns. Those businesses have gone on to achieve great success and so can yours.

To create a powerful logo design for your business call 01904 430 666 or get in touch with us via the contact form below.