Bana UK are a niche charity based in South Sheffield. With plans to drastically change the charity for the better, newly appointed CEO Debra Nash contacted us to help with the charities brand identity and online presence.
Starting a fresh, we initially began with the brand identity, collaborating with the charities team on a new logo and compiled a fresh brand guideline. We then rolled this out across a range of marketing touch points, including brochures, posters, stationary and more. We then initiated production of a bespoke online membership based website, taking the layout and sitemap back to basics in order to re-build for the future.
We hit a slight hick up towards the end of the project, with sections required not being requested at the initial project specification and payment providers being changed mid way through development, but like all projects, focusing on the goal of creating the right result for the client, we managed to cater for the changes whilst keeping in budget.
Combining several key features, from memberships, forums and directories to automatic notifications, renewals and reminders, the new Bana website provides a solid foundation for the charity to move forward. With a fully responsive layout for browsing across all devices, the Bana can now focus on their future.
Bana CEO Debra Nash said, “When the BANA team began working with Impulse Media to redevelop our charity website, we were taken with their approach of assessing what our charity was about and the wants and needs of our users. They captured the essence of our ethos and from that designed a new brand image for us which we are delighted with. It hasn’t all been plain sailing, with both sides learning in the process, but they have always endeavoured to put wrongs right, and to ensure the end result was to our satisfaction. When techno-mind meets technophobe, miscommunication is perhaps to be expected, and we can’t deny the site looks great, whatever the process. Thanks Impulse.”