In a world of fierce online competition, many businesses are searching for new ways to grab their audiences’ attention whilst also presenting information in such a way that users actually digest it.

Several years ago, the web world saw a change with a series of eye-catching websites using a simple development trick called ‘the Parallax effect’. This was a unique way of being able to provide large amounts of content in a simple and intuitive manner. It did this by having two layers throughout your website, both moving at separate speeds, just like our website. From online music sharing platforms such as ‘Spotify’ to the largest sports manufacturers, Nike. Everyone jumped on the bandwagon, and it really isn’t anything special anymore.

However, today a few companies are taking this parallax effect to the next level and have produced mind-blowing online masterpieces. Companies such as ‘Dyson’ are utilising this effect in such a way that it creates an animation selling their products through the command of your scrolling. It’s a little tough to put into words, so click on the link below to understand…