Working with a branding agency is one of the most effective ways of adding value to any business. By creating a cohesive package that works together to promote the business name and what is stands for, a company has a much better chance of reaching their target market and getting their message across.

Proper branding can also enhance the businesses profile and aid with promotion, helping consumers to learn to trust the product name, and making sure that your business stands out from everyone else.

These are some of the key areas where a branding agency will work your business:

Naming
This is the first step towards establishing a company’s brand identity, and the importance of a name cannot be underestimated. You need a name that will sum up your business in an instant and a name that will provoke interest from potential clients. This might seem like an easy enough process to some people, but it is a creative skill that is difficult to learn. A branding agency will work with new start-ups and with existing companies that are looking for a revamp or image change.

Identity
With the name established, it will then be time to start establishing the brand identity. Every business needs to create a corporate image that makes them stand out in the crowd; the name and the logo needs to be something that the consumer or would-be consumer will be able to remember. As well as working with new businesses, a branding agency will work with existing companies when they merge have undergone a name change.

Strategy
The branding strategy is crucial for helping to set long term goals for the business. This part of the plan will help to determine the direction that your business will take, and will help to decide who the product or service is aimed at.

Corporate Identity
When the company’s brand identity has been determined, a branding agency can then work with the business to help them with their corporate identity. By working with a client to ensure that the website, business card, logo, etc., all convey the same consistent image, it sends a positive signal to potential clients, and gives the impression that the business has a firm direction.

Impulse are a York-based branding agency. To find out more about our services, call 01904 430 666 or get in touch with us via the contact form below.